It’s important to know that Twitter audience creation varies from some other social media platforms in the sense that when you build and build and build onto who you’re trying to target, you are narrowing your audience reach vs layering onto or expanding reach. Similar to other channels, you can click to expand your audience based on other users Twitter deems similar or even retargeting your Twitter followers directly! Pick a certain campaign or post or choose to retarget all who have interacted with your brand before to keep pushing them further down the marketing funnel. Retargeting past tweet engagements for organic and paid (even specific campaigns) tweets:Ī great retargeting tool. A staple in PPC advertising for any channel. This is Twitter’s way of building custom audiences based on email list uploads, pixels, etc. Whether major worldwide political events or more niche industry events, you can likely target them on Twitter if there’s any kind of chatter around it. They spread across the below main categories.
Twitter gives you several different options when it comes to building your target audience. Rarely ever do clients come to us with a Twitter game plan, and we’re here to change that. Often, we also get the LinkedIn and Reddit requests. So many of our clients come to us with hopes of Facebook and Instagram growth.
Yet, somehow, a lot of brands overlook some key channels when expanding their social media presence. Social media seems to be a platform that many brands find success marketing on, taking advantage of promoted trends. The way you can casually reach users in a moment when they’re open to new information and easily influenced is what most marketers are looking for. There is something extra when you’re able to reach the right people, at the right time, blending into their feed while still standing out. Many people, especially in the midst of this pandemic chaos, are using social media as an outlet to stay in touch with friends and family, be inspired by others and influenced by the latest and greatest lounge sets out there. By now, it’s no surprise to marketers that social media in general is a powerful tool (we actually chat more about that here).
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